Big K.R.I.T. faces high expectations with his retail debut, which follows stellar mixtapes like 2011's Return of 4eva. Challenged with bringing his Dirty South classicism to the pop market, he tries mightily to knock out club jams like "Yeah Dats Me," shares lessons from his working-class family on "Rich Dad, Poor Dad," and gets high while "Hydroplaning." Thoughtful to a fault, he struggles to fit his ideas, from social insights to pimping hoes, into an album that justifies the hype. But the infectious joy of his music proves that the effort was worth it.